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Pedro Lacerda
Selected Work

Systems and operating models designed to solve real revenue problems

Real work only. Commercial and leadership experience lives on the Experience page.

Operational interface used to prioritize accounts, support conversations, coordinate follow-up and maintain CRM visibility.
Operational interface of the partner acquisition system: prioritized inbox, WhatsApp conversation, AI-suggested reply awaiting human approval and lead intelligence panel
GTM Systems · AI-Enabled Sales Operations · Marketplace Expansion

Scaling a WhatsApp-First Partner Acquisition Motion

A partner acquisition motion in Brazil relied heavily on WhatsApp, high-volume prospecting and significant manual seller effort. I redesigned the operating model and built an AI-assisted system to support research, prioritization, outreach, follow-up, scheduling and CRM synchronization.

Context
High lead volume, a channel sensitive to generic messaging, repetitive manual work and a motion that depended on individual seller knowledge.
Approach
Mapped the commercial flow, structured qualification and prioritization rules, wrote the playbook, defined human approval points, then implemented the system and integrated it with CRM and calendar.
Results
During the measured 31-day production period, the system supported a motion that processed 1,758 leads and 11,925 messages, held a 25.1% reply rate and generated 84 signed partner contracts, with human approval required at the final contract stage.
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Experiments
Data Workflows · Experiment

Clay Enrichment and Scoring

A waterfall enrichment and scoring experiment with AI personalization over live prospects.

Context
Single-provider enrichment leaves gaps and generic messaging. The goal was a higher match rate at controlled per-record cost.
Approach
Built a waterfall across multiple data providers with fallback logic, feeding an AI-generated personalization column from firmographic and signal data.
Results
200+ live prospects enriched and scored. Match rate and cost-per-record are being measured before I present them.
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