Pedro Lacerda Mattos

Rio de Janeiro, Brazil

Full-cycle partner acquisition in Brazil at 120%+ quota, peak 148%.

• Full-cycle partner acquisition: outbound, discovery, negotiation and onboarding.
• WhatsApp-first sales motion tuned to Brazilian buyer behavior.
• Salesforce operations across the entire funnel.
• AI and automation applied to support research, prioritization and follow-up.

148% Peak monthly quota · 25.1% Reply rate (1,758 leads) · 84 Partner contracts

Barcelona, Spain · Portugal market · Promoted in 7 months

#1 AE company-wide by MRR for two consecutive months; promoted from SDR to AE in seven months.

• Promoted from SDR to AE in seven months.
• #1 AE company-wide by MRR for two consecutive months.
• Roughly 55% demo-to-close conversion at volume.
• Supported and coached SDRs on qualification and discovery.
• SaaS sales experience in a European market.

#1 AE company-wide by MRR · €20k+ New MRR generated · ~55% Demo-to-close conversion

Rio de Janeiro, Brazil · Six years, three roles

From 80+ cold calls a day to leading a 30-person sales organization through 30% year-over-year growth.

• Led a 30-person sales organization.
• Supported 30% year-over-year revenue growth.
• Reduced ramp time by approximately 40% with a structured onboarding path.
• Structured processes, forecasting, onboarding and commercial routines.
• Improved sales conversion through funnel instrumentation.

30 Person sales org led · 30% YoY revenue growth · ~40% Faster new-hire ramp

During the measured 31-day production period, the system supported a motion that processed 1,758 leads and 11,925 messages, held a 25.1% reply rate and generated 84 signed partner contracts, with human approval required at the final contract stage.

200+ live prospects enriched and scored. Match rate and cost-per-record are being measured before I present them.