A seller who builds the systems he used to run by hand
Nine years of commercial execution, now building the AI systems that remove the manual work.
I’m Pedro Lacerda, based in Rio de Janeiro. I’ve spent nine years in full-cycle B2B sales — from SDR to Account Executive to Head of Sales — across Brazil and Barcelona.
I’ve closed at 120%+ of quota (peak 148%) at ClassPass, ranked #1 AE company-wide in MRR at Amenitiz, and led a 30-rep team to 30% year-over-year growth. Along the way I kept hitting the same operational friction — so I started building systems to remove it.
I designed and shipped an autonomous WhatsApp SDR agent — serverless on Cloudflare Workers, with a deterministic guardrail mesh at its core. In its first 31-day production run it closed 84 partner contracts across 1,758 leads.
Today I build AI-powered GTM systems, and I’m looking for international remote roles where AI, automation, data and commercial execution come together.
- Based in
- Rio de Janeiro, Brazil
- Citizenship
- Brazilian & Portuguese
- Experience
- Brazil & Europe
- Languages
- Portuguese native · English fluent · Spanish fluent
- Availability
- International remote roles
How I build GTM systems
Problem first
I start with workflow friction, not with a tool looking for a use case.
Build, test, and measure
I ship an initial workflow, put it into live operation, measure its performance, and improve it from real conversations.
Sales and technology together
I can discuss qualification, messaging, objections, pipeline, CRM logic, APIs and automation inside the same project.
Adoption is part of engineering
A technically elegant system that salespeople avoid is a failed system. The product must become easier than the manual process it replaces.
What recruiters usually ask
Yes. I defined the problem, designed the architecture, wrote the deterministic guardrail mesh, and run it in live production on Cloudflare Workers — with a human in the loop on the final contract. In its first 31-day run it closed 84 partner contracts across 1,758 leads.
I ship production systems: multi-model routing, RAG, guardrail design, Cloudflare Workers, Twilio, the Calendly API and Supabase — I read, adapt and ship with AI assistance. My focus is applied technical execution, not framework trivia. I'm happy to walk through the architecture and code in detail.
AI GTM Engineer, GTM Engineer, Revenue Automation, Growth Engineering, and technical GTM roles combining system building with commercial execution.
I am based in Rio de Janeiro, available for global remote work, and hold Brazilian and Portuguese citizenship.
Portuguese native, English fluent, and Spanish fluent.