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Pedro Lacerda
Stack

What I build with

Organized by capability, not a logo wall — each with where it's applied and the evidence behind it.

Automation

Workflow orchestration, branching, retries, error handling and monitoring.

Workflow orchestrationBranchingRetriesError handlingMonitoring
Applied inAI Sales Agent · Follow-up engine · Lead intake
11,925 messages processed in 31 days

AI

Account research, classification, personalization, structured outputs and human approval.

Account researchClassificationPersonalizationStructured outputsHuman approval
Applied inAI Sales Agent · Message generation · ICP scoring
25.1% reply rate across 1,758 leads

CRM Systems

Lead routing, opportunity management, Salesforce workflows, data sync and pipeline visibility.

Lead routingOpportunity managementSalesforce workflowsData synchronizationPipeline visibility
Applied inSalesforce (ClassPass) · CRM sync · Lead routing
Full-cycle funnel operation

Data

Validation, deduplication, scoring, analytics and attribution.

ValidationDeduplicationScoringAnalyticsAttribution
Applied inClay enrichment · Account scoring · Funnel analytics
200+ prospects enriched & scored

Sales Execution

Outbound, discovery, negotiation, closing and partner onboarding.

OutboundDiscoveryNegotiationClosingPartner onboarding
Applied inClassPass · Amenitiz · Vento Fresco
148% peak quota · #1 AE company-wide
Tools
Cloudflare WorkersSupabase / PostgreSQLSalesforceHubSpotClayTwilio WhatsAppCalendlyDeepSeekAnthropicTanStack StartWhisper (Workers AI)

The full system runs in production — see the AI Sales Agent case study.